BRANDS
A great product & a great story
As well as supplying our established Euro Farm Foods beef range, we offer two distinctive premium brands created for customers with specific requirements. Foxgrove delivers high-quality Irish beef with a strong focus on provenance and consistency, while Allan Morris represents the pinnacle of our offering, including exceptional dry-aged beef and Irish Wagyu.
Both of our premium brands – Allan Morris and Foxgrove – won medals at the 2026 World Steak Challenge. It's a crowded field, with over 500 entries and some of the biggest names and budgets in the industry so we are delighted to make our mark – first time out!
FOXGROVE
The Foxgrove name is a portmanteau of ‘Cooksgrove’ – the location of our Irish plant and ‘Fox’ the family name of founders, Agnes and Michael Fox. This is our ‘cut-above’ brand – premium quality beef for discerning customers. Foxgrove delivers on taste and consistency.
PREMIUM IRISH BEEF
Foxgrove is a premium Irish food brand delivering high-quality beef sourced through strong relationships with local farmers and producers. Built on quality, trust and sustainability, Foxgrove combines modern food production with Ireland’s rich farming heritage. From sourcing and processing through to packaging and distribution, consistent standards are maintained at every stage. This commitment to quality ensures Foxgrove beef meets the expectations of discerning customers in both domestic and international markets.
Our relationships with trusted farmers and producers give us confidence in the provenance and quality of the beef we supply. Careful sourcing, rigorous standards and generations of farming knowledge come together to create a premium Irish beef brand built for today’s market.
ALLAN MORRIS
With a global reputation for exceptional beef, Allan Morris has cultivated a loyal customer base across Europe, the Middle East, South East Asia and Japan. The Allan Morris Beef Brand offers the most demanding customers dry aged beef and wagyu they will remember.
DRY AGED BEEF
His dedication to quality helped establish the industry standard for grass-fed, dry-aged beef in Ireland. Combining an expert understanding of cattle, ageing and butchery with an uncompromising approach to sourcing, Allan has built a reputation for beef of exceptional character, consistency and flavour.
IRISH WAGYU
Allan’s expertise extends beyond traditional Irish beef. His work with F1 Irish Wagyu has helped elevate the product to world-class standards, bringing together the natural advantages of Irish farming with the extraordinary eating quality for which Wagyu is renowned.
The Allan Morris range represents the pinnacle of our beef offering: exceptional Irish beef selected and prepared for some of the world’s most demanding chefs and customers.
